Growth Marketing Manager

Polln

Melbourne, VIC

About the role

Fuel your passion for healthcare with Nectar Brands, where your role as a Growth Marketing Manager can help us create the future of digital health.

Elevate your marketing career with Nectar Brands, where as a Growth Marketing Manager, you not only contribute to the future of digital healthcare but enjoy a supportive environment that fosters personal and professional advancement.

Further your career in a position that’s more than just a job. Join our team and become an integral part of growing our digital clinics, Polln and Hazel, focusing on patient acquisition and retention.

As our first Growth Marketing Manager, reporting to the Head of Marketing, your key responsibilities will include developing growth strategies, ideating and testing growth initiatives across all channels, and analysing data to identify new growth opportunities. This role involves a deep understanding of the target audience, conversion funnels, lifecycle marketing, and analysing data to improve conversions. This role demands creativity and a data-driven approach to propel our clinics to new heights.

What you'll do

If you're a Growth Marketing Manager with 5+ years of experience, fuelled by a genuine passion for data-driven marketing, testing and learning, and finding creative ways to grab attention across a variety of mediums, we want you on our team.

You’re incredibly patient-centric and goal-oriented, and this drives everything that you do.You’re curious and always translate patient needs into actionable growth strategies & decisions. You are action-oriented and a skilled multi-tasker who takes ownership and accountability over your responsibilities.

You've been through the journey of a fast-growing start-up and understand how to excel within such an environment, have a proven track record of growing conversion rates and retention, and are comfortable delving into analytics platforms to extract meaningful insights and inform decisions.

This is a full-time position (5 days per week) based in Hawthorn, Victoria. Salary commensurate with experience.

About you

Minimum 5+ years of experience in growth marketing
Proven experience in a fast-growing start-up where you’ve built systems, not just maintained them
Experience deriving key insights from analytics platforms like Google Analytics & Ad Reporting
Experience running efficient paid media campaigns across Meta and Google
Proven track record of growing conversion volume
Ability to clearly communicate results, key findings, and areas of opportunities

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Skills and experience

Growth Strategy & Planning:

Develop and execute a comprehensive growth strategy aligned with overall business goals.
Develop a deep understanding of our target personas, building empathy towards their pain points.
Analyse large amounts of data and conduct thorough market research to identify target audiences, user acquisition channels, and growth opportunities.

Patient Acquisition & Experimentation:

Identify and implement high-impact user acquisition strategies across various channels (e.g., SEO, SEM, paid advertising, content marketing, influencer marketing).
Manage and optimise paid advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads).
A/B test to optimise conversion rates and identify most effective channels and messaging
Optimise acquisition funnels to increase conversion rates and decrease customer acquisition costs (CAC).

Patient Retention & LTV:

Drive retention strategies to increase engagement, reduce churn rates, and foster long-term relationships.
Create loyalty programs, referral programs, and other incentives to encourage repeat usage and customer advocacy.
Identify opportunities to increase revenue streams and customer lifetime value in collaboration with finance and commercial teams

Bonus Points

Experience in healthcare and/or technology
Experience with Hubspot Marketing Hub

Nectar Brands is a digital health start-up redefining the future of care.

Our mission is to improve the health outcomes for patients Australia-wide by making healthcare more accessible, convenient, and connected.
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Our first brand Polln provides access to holistic virtual care and alternative treatments such as medicinal cannabis to patients across Australia.
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And there’s a whole lot more to come.
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We’re looking for the right person to join us as we continue to grow and expand the Nectar Brands portfolio.

Why work for Nectar Brands?

Join a company that is committed to doing well by doing good.
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You’ll be part of an incredibly fast-growing start-up merging two exciting new industries – cannabis and digital health.

‍Opportunities for professional growth as the company scales
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Challenging, meaningful work that has a positive impact on the lives of our customers